Takeout & Delivery Services.

TOaD Personas.

Livingsocial's Takeout and Delivery team as interested in finding high quality restairant owners to target and att to their Takeout and Delivery vertical.

To accomplish this, I used the card sorting methodologyto collect data about the Takeout and DElivery regious leaders' mental models of restaurants and theur management. After gathering the qualitative data from the card sorting test, I compiled it and created five personas based on various levels of Sales, Efficiency, Management and Reviews.

UX Research