About Me
Ira
/ ī - r(ə) /
An NYC based UX Researcher and Experience Designer currently leading UX Research at Google.
I specialize in user experience research and design with 10 years of experience leading research and design efforts across companies and projects.
Connect with me on Linkedin.
Skills & Services
I am a professional Experience Researcher and Designer with 10 years of experience.
UX Research
Branding & Experience Design
Webmaster
Web & App Design
Work Experiences
2015 - Current
User Experience Researcher
Google - New York, NY
Manage a team of researchers that conducts independent research on multiple aspects of how users experience online search. Collect and analyze user behavior through server logs, online experiments (A/B testing), benchmark studies, lab studies, and surveys. Work with designers, product managers, engineers, and research managers to prioritize research opportunities in a fast-paced, rapidly changing environment. Understand and incorporate complex technical and business requirements into research. Evangelize research findings to diverse audiences through written reports and oral presentations.
2014-2015
UX Researcher / Designer
PubMatic - New York, NY
Lead Research and design efforts on the east coast. Create consistent and organized UX processes for a distributed design team. Develop conceptual diagrams, wireframes, usability tests and prototypes for complex projects. Conduct usability studies, competitive evaluations, participatory sessions, user surveys, guerilla usability tactics and other UX testing methodologies.
2013-2014
Scientist I (User Experience Designer / Researcher)
Pacific Northwest National Laboratory - Richland, WA
Work on the Visual Analytics team in the National Security Directorate to solve problems, specifically related to big data. Develop innovative and creative designs that represent large data sets in a usable way using a user centered design process.
2012-2013
Mobile UX / UI Design Intern
SnipSnap - Philadelphia, PA
Create user-centered designs through consideration of market research, business requirements, customer feedback, and usability study findings; Translate business requirements into use cases and high-level customer experience requirements; Design the UI architecture, interface, interaction flows, and visual design of new web applications and experiences; Develop conceptual diagrams, wireframes, visual mockups, and prototypes; Develop and maintain detailed user-interface specifications; Present design work to the user experience team, marketing team, and senior executives; Moderate user test groups based on test scripts developed
Summer 2012
User Experience Design / Research Intern
LivingSocial - Washington, DC
Prepare test scripts, analyze results, prepare prototypes, and run usability testing lab; Help the team improve Living Social's products through usability testing; Work closely with product managers, designers, and developers while supporting the User Experience Architects; Support the team’s efforts to envision, architect, design, test, and optimize Living Social’s consumer, merchant, and sales web sites and mobile applications
Summer 2011
User Experience Design / Research Intern
National Geographic Society - Washington, DC
Plan, implement, manage, conduct and present user research using methods including: usability studies, competitive evaluations, participatory sessions, user surveys, personas, guerilla usability tactics and similar approaches; Collaborate with product management and development teams using research data to align goals with user priorities; Facilitate usability sessions and create reels displaying sessions using Morae software.